Issue 87 - 02 | How Unplanning Your Business Can Make It Happen FasterBy Ian Sanders & David Sloly
Published Oct. 5, 2011 10:00 a.m.
The problem with writing a fixed plan is that you can get stuck in amber mode. You get so bogged down with hypotheticals, financial modeling and revenue projections that your cool business idea gets stuck in a spreadsheet and the light never goes green. Instead of focusing on making your business idea happen, you end up suffering from analysis paralysis: the number one killer of all great business ideas.”
About Ian Sanders & David Sloly | Ian Sanders specializes in the creative industry, where he’s helped launch ideas in TV, radio, advertising, design, software and technology. He’s also the author of Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free and Juggle! Rethink Work, Reclaim Your Life. David Sloly creates ideas for a living. After producing programmes for stations including BBC Radio 1, Virgin Radio and Kiss FM, David started producing content for digital platforms, soon getting snapped up by tech marketing agency Mason Zimbler as their Digital Guru. He rose to become Executive Creative Director working on campaigns for Microsoft, Toshiba and EMC.