Issue 83 - 05 | The Third Screen: Why Mobile Is a Game Changer

By Chuck Martin
Published June 8, 2011 10:00 a.m.
“We’re in the midst of a revolution bigger than the TV or PC and businesses of all types and sizes will be faced with how to deal with it. Not only are many businesses not ready, others are totally unaware.

The new market is mobile and it’s about to change everything. Mobile is a game changer.”

About Chuck Martin | Chuck Martin is CEO of the Mobile Future Institute and Director of the Center for Media Research at MediaPost Communications. He has been a leading pioneer in the digital interactive marketplace for more than a decade. The Mobile Future Institute is a U.S-based think tank that focuses on business strategies and marketing tactics for a world gone mobile. Martin is a New York Times bestselling business author of numerous books, including The Digital Estate, Net Future, and Max-e-Marketing in the Net Future (co-author). He is also a former Vice President of IBM. His latest book is The Third Screen: Marketing to Your Customers in a World Gone Mobile(Nicholas Brealey May 2011), in which he defines the implications, strategies and tactics for businesses to thrive in this coming mobile revolution.

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