Issue 83 - 05 | The Third Screen: Why Mobile Is a Game ChangerBy Chuck Martin
Published June 8, 2011 10:00 a.m.
The new market is mobile and it’s about to change everything. Mobile is a game changer.”
About Chuck Martin | Chuck Martin is CEO of the Mobile Future Institute and Director of the Center for Media Research at MediaPost Communications. He has been a leading pioneer in the digital interactive marketplace for more than a decade. The Mobile Future Institute is a U.S-based think tank that focuses on business strategies and marketing tactics for a world gone mobile. Martin is a New York Times bestselling business author of numerous books, including The Digital Estate, Net Future, and Max-e-Marketing in the Net Future (co-author). He is also a former Vice President of IBM. His latest book is The Third Screen: Marketing to Your Customers in a World Gone Mobile(Nicholas Brealey May 2011), in which he defines the implications, strategies and tactics for businesses to thrive in this coming mobile revolution.http://www.mobilefutureinstitute.com/mobi