Issue 75 - 02 | Survival of the Simplest: The Micro-Script RulesBy Bill Schley
Published Oct. 6, 2010 12:00 a.m.
So here’s your answer."
About Bill Schley | Bill Schley is the author of the new book The Micro-Script Rules: It’s Not What People Hear. It’s What They Repeat…, where you will find a comprehensive list of practical rules for creating your own Micro-Scripts. Bill is an award-winning marketer, author and international speaker on communications. He is President of David ID, the branding firm known for creating the Dominant Selling Idea at some of the world’s largest companies. His book Why Johnny Can’t Brand: Rediscovering the lost art of the Big Idea. was honored as a “Top 5 Marketing Book of the Year” by strategy+business Magazine. He is an Alumnus of the legendary Ted Bates advertising agency, Harvard University, a trans-Atlantic sailor and avid skydiver.http://www.billschley.com/