Issue 72 - 04 | The White Space of Life

By Terry Barber
Published July 6, 2010 5:00 p.m.
“Most of my career has been in advertising, branding, and writing. Over the years, I’ve seen hundreds of ads, letters, proposals, and commercials. In the past, I would judge these creative renderings based on their message and intended audience—still not a bad consideration within the process. But now, as I begin passing judgment, I find myself critiquing something else: the white space. Does it have enough white space? I can’t say it enough: I hate being crowded, and I really despise crowded letters, crowded ads, crowded 60-second spots. They try to say so much that I can’t hear anything. Like the train, like the highway, like my closet, these communiqués and radio spots are all calling out in one accord, ‘MORE WHITE SPACE. PLEASE!’”

About Terry Barber | Terry Barber is the founder and CEO of Most Inspiring, LLC, a company dedicated to helping companies, nonprofits, and leaders become truly inspiring from the inside out. Some of the organizations he has consulted with include John Hopkins Sidney Kimmel Cancer Center, Duke Cancer Center, AARP Foundation, the ALS (Lou Gehrig Disease) Association, and The National Parkinson Foundation. Over the life of his career as a professional speaker, Terry has been face to face with well over 500,000 people. A noted media resource, he has been interviewed on ABC News Now, FOX News, and CNN Radio, and featured in Forbes, BusinessWeek, the American Management Association, and on
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