Issue 70 - 05 | Being Open Without Giving Away the Store: The Secret Is a Sandbox Covenant

By Charlene Li
Published May 5, 2010 4:00 p.m.
“What’s often missing when leaders try to decide how open they should be is a coherent open strategy, something I call ‘open-driven objectives.’ With an open strategy, decision shifts from if you should be open—because social technology demands a certain amount of openness—to how open you need to be to accomplish your overall strategic goals. In today’s world, organizations and their leaders must be open or suffer the consequences—distrust, leaks, resentment, and institutional sclerosis.”

About Charlene Li | Charlene Li is the founder of Altimeter Group and the author of Open Leadership: How Social Technology Can Transform the Way You Lead (Jossey-Bass; hardcover; May 24, 2010). She is one of the leading independent voices in business today, with a special focus on the strategic use of emerging technologies. She is coauthor of Groundswell: Winning in a World Transformed by Social Technologies, named by both Amazon and strategy+business magazine as one of the best business books of 2008.

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