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Issue 61 - 04 | Your Butt’s in the Wrong Seat: A Manifesto for Public Transportation

By Ryan Barton
Published Aug. 12, 2009 9:31 p.m.
“It’s not sexy. It’s not tracking as a Twitter trend. And it’s not a YouTube sensation.

In fact, by current reputation, it’s dirty, it (sometimes) smells, it forces you to interact with people you don’t know, it’s slow, and inconvenient. But it shouldn’t be.

Or at least, it shouldn’t be positioned and marketed like it is.

Here’s the problem with 'it.' Its competitors are some of the largest, most renowned companies in the world, and despite the current 'crisis' affecting the automobile industry, it doesn’t stand a chance. 'It' is public transportation, and 'it' is hurting.

So what’s the problem? It’s simple; your butt is in the wrong seat.”

About Ryan Barton | Ryan Barton is a curious, eager, overzealous, can’t-say-no marketing, advertising, social media and public relations entrepreneur His venture, Rhyno Marketing, is his vehicle to promoting new marketing channels, new ways of thinking, and new ways of being new. His passion for public transportation can be credited to two things: 1) his disdain for all the inherent qualities of traffic and 2) working exclusively with public transportation agencies for three years. His current work-in-progress, Butts in Seats, will dissect the public transportation industry, its niche qualities and how current marketing tactics can be used to promote a transit brand. Look for updates at rhynoblogger.blogspot.com.

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