Issue 57 - 04 | Built To Fade: The Advent of the Biodegradable BrandBy John Dumbrille
Published April 9, 2009 3:19 a.m.
When green brands manage to nurture egocentric self-cherishing among its users through packaging and advertising, a fundamental, environmental disjoin has taken place."
About John Dumbrille |
A former Greenpeace activist, John Dumbrille writes technical documentation and presentation materials for MonkeyMedia Software. This spring he co-founded bowegover.ning, a project for transparent governance in his local community. Keep up with him at his blog,
Green Sandbox, or follow him on Twitter.