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Issue 48 - 04 | The Design Funnel: A Manifesto for Meaningful Design

By Stephen Hay
Published July 9, 2008 9:14 p.m.
"Are you a professional designer?

Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers?

Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design?

This manifesto will show you how."

About Stephen Hay | Stephen Hay is co-founder and Creative Director of Cinnamon Interactive, one of the first web design and development firms to successfully combine professional visual design with open web standards and accessibility best practices. A native Californian now living and working in the Netherlands, he worked as art director at a Dutch advertising agency for 8 years before moving full time to web development in 2000. Stephen was instrumental in the development of the Web Guidelines of the Dutch Government for the accessibility and sustainability of government websites. Aside from his client work, he speaks and writes on the subjects of web accessibility, open standards, design and creativity. Visit Stephen Hay online.


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