Issue 4 | 6 Design Lessons From the Apple StoreBy Jesse James Garrett
Published Sept. 21, 2004 8:00 p.m.
About Jesse James Garrett | Jesse James Garrett is a founding partner of Adaptive Path, the world's premier user experience consulting company. He is author of The Elements of User Experience (New Riders), and is recognized as a pioneer in the field of information architecture. Jesse's clients include AT&T, Intel, Crayola, HewlettPackard, Motorola, and National Public Radio. Since starting in the Internet industry in 1995, Jesse has had a hands-on role in almost every aspect of Web development, from interface design and programming to content development and high-level strategy. Today, information architects around the world depend on the tools and concepts he has developed, including the widely acclaimed "Elements of User Experience" model. Jesse is co-founder of the Asilomar Institute for Information Architecture, the only professional organization dedicated to information architecture. He is also a frequent speaker and writer whose work has appeared in numerous publications, including New Architect, Digital Web, and Boxes and Arrows.http://www.adaptivepath.com/