Issue 38 - 01 | Just 1%: The Power of MicrotrendsBy Mark Penn and E. Kinney Zalesne
Published Sept. 5, 2007 11:19 p.m.
About Mark Penn and E. Kinney Zalesne | Mark Penn was dubbed “the most powerful man in Washington you’ve never heard of” by "The Washington Post." Penn is the worldwide CEO of Burson-Marsteller. he was pollster to President Clinton in his 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of state. E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.