Issue 32 - 04 | 100 Ways to Kill a Concept: Why Most Ideas Get Shot DownBy Michael Iva
Published March 7, 2007 9:09 a.m.
About Michael Iva | Michael Iva, internationally renown designer, writer, new product launch consultant, and marketing expert. Helped to successfully launch 127 new products and services, into countless different industry groups. (More than any other 'individual' new product launch practitioner in the U.S.A.)