Issue 168 - 06 | Lessons From The Road: Bringing Musicianship and Performing Into The Office

By Todd Pasternack
Published Sept. 19, 2018 12:00 p.m.
“We often look towards established business leaders when seeking out new ideas to inspire us. Their advice and stories re-energize us, bringing the hope of discovering a greater awareness of where our careers can evolve to, or how our businesses can operate with fresh approaches to drive growth. We dig to uncover nuggets of wisdom from these well-known leaders to embrace and adopt into our everyday lives. But perhaps there’s an unexpected type of leader to draw inspiration from.

Have you ever looked at the way bands and music artists operate—at various levels of success—and found parallels to the ways that businesses need to constantly innovate, grow and empower their teams to get the best out of them? Or how the power of listening can open up new and unexpected opportunities?

As a former professional musician turned technology executive, I’ve seen and lived these parallels between the stage and office and put them into practice. There are more connections than you may think.”

About Todd Pasternack | After being a professional musician for over ten years (writing, recording, producing, touring internationally) Todd Pasternack had the unbelievably good fortune of becoming just as passionate about creating with code and technology as he was with musical instruments. Todd transitioned full-time into digital marketing design, development, and ultimately strategy and product development. Over the years, Todd has consulted on advertising technology for brands and agencies such as Ford, Apple, Showtime, Nike, American Express, Coke, R/GA, W+K, BBDO, and built and grew relationships with strategic technology and publisher partners such as Facebook, Microsoft, Adobe, Twitter, Comcast, The New York Times, Wall Street Journal, CBSi, and others. When Todd isn’t geeking out on ad tech, he’s spending time with his wife and two sons in Palo Alto, CA. You might also find him playing guitar and singing alongside his wife on bass and vocals in one of their music projects.

Related Books

Musicians as Business Leaders
Paperback  (9781941729243) 
Published 10/2017  by Archer Books 
Price: $11.31 to $14.36
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