Issue 142 - 02 | KNOW YOUR EVERYDATA: How To Avoid Being Misled By the “Little Data” You Consume Every Day

By John H. Johnson, PhD & Mike Gluck
Published June 8, 2016 10:00 a.m.
“Status reports. Emails. Weather reports. From the moment your alarm jolts you awake, you’re bombarded with data. Here’s an eye-opening fact for you: the amount of data you likely consume in a day—34 gigabytes—would fill dozens of pickup trucks if you printed it all out.

So what’s the problem with all this data? This: the majority of numbers you read in newspapers, hear on TV, and see at work are either wrong or misleading—or both.”

About John H. Johnson, PhD & Mike Gluck | John H. Johnson, PhD is President and CEO of Edgeworth Economics, and a professional economist, expert witness, author, and speaker known internationally for his ability to explain highly sophisticated concepts in a simple, straightforward manner. Through his leadership, Edgeworth Economics has become one of the world’s premier economic consulting firms. Mike Gluck is an award-winning writer and marketer who has led the creation of multi-million dollar advertising campaigns, and worked on behalf of Time Warner Cable, Fisher-Price, the Pittsburgh Penguins, and Riverside Health System, among others. As President of Gluckworks—a copywriting and marketing firm in Buffalo, NY—Gluck’s expertise is making complex topics easy to understand.

Related Books

The Misinformation Hidden in the Little Data You Consume Every Day
Hardcover  (9781629561011) 
Published 04/2016  by Not available 
Price: $27.95
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