Issue 142 - 02 | KNOW YOUR EVERYDATA: How To Avoid Being Misled By the “Little Data” You Consume Every DayBy John H. Johnson, PhD & Mike Gluck
Published June 8, 2016 10:00 a.m.
So what’s the problem with all this data? This: the majority of numbers you read in newspapers, hear on TV, and see at work are either wrong or misleading—or both.”
About John H. Johnson, PhD & Mike Gluck | John H. Johnson, PhD is President and CEO of Edgeworth Economics, and a professional economist, expert witness, author, and speaker known internationally for his ability to explain highly sophisticated concepts in a simple, straightforward manner. Through his leadership, Edgeworth Economics has become one of the world’s premier economic consulting firms. Mike Gluck is an award-winning writer and marketer who has led the creation of multi-million dollar advertising campaigns, and worked on behalf of Time Warner Cable, Fisher-Price, the Pittsburgh Penguins, and Riverside Health System, among others. As President of Gluckworks—a copywriting and marketing firm in Buffalo, NY—Gluck’s expertise is making complex topics easy to understand.http://www.everydatabook.com/