Issue 119 - 06 | The Caring Mandate

By Carol Sanford
Published July 23, 2014 12:00 p.m.
“It is very common to hear sales and marketing leaders talk about ‘relationship.’ All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens.”

About Carol Sanford | Carol Sanford’s work is deeply rooted in the belief that people can grow and develop beyond what their leaders or anyone sees possible: to be increasingly entrepreneurial, innovative, and responsible in their business and personal actions. She approaches her work as an ecosystem with stakeholders to the business in order to create the organizational conditions and human capability for people to innovate and contribute. Through a Socratic and contrarian approach, backed by research and stories, Carol challenges leaders to rethink everything they currently know about leadership, management, and work design. In the end, she guides people to find their individual and collective “promise beyond able-ness,” embedding enormous possibilities into an organization. Her latest book is No More Feedback: Cultivate Consciousness at Work. Sanford is also the author of three previous books: The Responsible Business, The Responsible Entrepreneur, and The Regenerative Business.

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