Issue 104 - 04 | Customer Service is Not a DepartmentBy Lee Cockerell
Published April 10, 2013 12:00 p.m.
It’s also not a complaint desk, or a website, or a phone number, or an option on a phone menu. Nor is it a task or a chore. It’s the responsibility of everyone in the organization, from the CEO to the lowest-ranking front line employee. In effect, everyone in the company is a customer service rep, because each of them has some impact on the customer’s experience.
As an executive, you may never see or speak to a customer, but you model how they should be treated with every interaction you have, with vendors, creditors, suppliers, and especially your employees. Treat everyone with sincerity and respect and it will trickle down to your customers.”
About Lee Cockerell | Lee Cockerell was the executive vice president of operations for Walt Disney World for more than ten years. As one of the public faces of the world-renowned Disney Institute, he continues to teach courses in leadership and professional development. A popular keynote speaker, he frequently addresses Fortune 500 corporations, government agencies, educational institutions, and nonprofits across the country. He lives in Orlando, Florida.www.leecockerell.com