Issue 104 - 01 | Time Ain’t Money: Stop Punching the Industrial Age Clock, and Start Embracing the Digital Now

By Douglas Rushkoff
Published April 10, 2013 12:00 p.m.
“Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers.

To put it most simply, the money we use has a built-in clock—an embedded relationship to time that informs how we obtain capital, how we pay it back, how we invest, how we sell, and how we communicate. That clock has run out. It has wound down, and been replaced with something else. I call it “presentism”, or a focus on the now over the past or even the future. If we understand this shift—the only truly significant change wrought by the digital—we can thrive in the new landscape. If we can’t—if we end up paralyzed in what I’ve come to call “present shock,” then we may as well go down with the rest of the Industrial Age.”

About Douglas Rushkoff | Douglas Ruskoff is a world-renowned media theorist whose twelve books, including Life, Inc., have won prestigious awards and have been translated into thirty languages. he is a commentator on CNN and a contributor to Time, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation.

View 2 other manifestos by this author

Related Books

Hardcover  (9780393651690) 
Published 01/2019  by W. W. Norton & Company 
Price: $15.09 to $19.16
Paperback  (9780972952934) 
Published 05/2004  by Disinformation Company 
Price: $19.95
The Book of Atem: Achieving New States of Consciousness Through NLP, Neuroscience, and Ritual
eBook  (9781609250195) 
Published 06/2008  by Weiser Books 
Price: $16.95
Why We Listen to What "They" Say
Paperback  (9781573228299) 
Published 10/2000  by Riverhead Books 
Price: $12.80
Hardcover  (9780979330766) 
Published 09/2010  by Baby Tattoo Books 
Price: $40.00
Hardcover  (9781506701042) 
Published 11/2016  by Not available 
Price: $19.99
Paperback  (9781887128902) 
Published 06/2002  by Soft Skull Press 
Price: $16.00
How Growth Became the Enemy of Prosperity
Paperback  (9780143131298) 
Published 06/2017  by Portfolio 
Price: $13.60
Paperback  (9781573227025) 
Published 11/1998  by Riverhead Books 
Price: $11.97 to $16.80
How Corporatism Conquered the World, and How We Can Take It Back
Paperback  (9780812978506) 
Published 01/2011  by Random House Trade 
Price: $12.80
How Being Great at What You Do Is Great for Business
Paperback  (9780060758707) 
Published 01/2007  by Collins Publishers 
Price: $11.99
Ten Commands for a Digital Age
Paperback  (9781593764265) 
Published 09/2011  by Soft Skull Press 
Price: $11.96
Search manifestos:

Recent Popular Manifestos

View all