Issue 101 - 06 | Why It Pays to Be Likeable

By Dave Kerpen
Published Jan. 16, 2013 11:00 a.m.
“40 years ago a brand such as Jolly Green Giant could sell a lot of mediocre corn with a great jingle and a huge television advertising budget. 20 years ago a company such as Circuit City could be a miserable, secretive place to work but it wouldn’t matter much to shareholders or customers because they likely would never find out.

Social media has changed all that, very quickly. The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service. Today, the businesses that succeed aren’t the ones who keep costs down by not giving perks to employees—they’re the ones who create an open, transparent, fun place to work where passionate people can exchange ideas. Today, more than ever before, for businesses, brands, and entrepreneurs, it pays to be likeable.”

About Dave Kerpen | Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife Carrie lead a team of over 60 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable Media was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States. In 2012 Likeable Media was named one of Crain’s Best Places to Work in New York City.

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