Issue 101 - 02 | Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts

By Lisa Earle McLeod
Published Jan. 16, 2013 11:00 a.m.
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.

If your sales force isn’t producing what it’s capable of, it may well be that you’re overemphasizing profit at the expense of purpose. This observation doesn’t come just from personal experience but from hard data. Studies show that companies committed to improving their customer’s lives outperform the market by a stunning 15:1 ratio. […]

A quota-driven mindset spirals into the lowest common denominator sales activities. You start competing on cost not value. You think short-term, fail to understand the customer’s environment, and cannot grasp the link between your products and the client’s need. It’s a slow descent to commodity status.”

About Lisa Earle McLeod | Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Pfizer and Kimberly-Clark hire her to help them create passionate, purpose-driven sales forces. Her offerings include executive coaching sessions, strategy workshops and high impact keynote speeches.

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