Issue 100 - 04 | The Snowflake Moment: Presenting the Future Today

By Scott Schwertly
Published Nov. 14, 2012 12:30 p.m.
“The snowflake moment we idolize, that final and glorious crystalline state which Bentley captured on black velvet time and time again, does provide justification for everything else. It is the end, and so must mean something, must make a bold statement about the substance and quality of our existence. But the snowflake moment is just one of a countless million moments, an isolated still shot of an existence that is predominantly defined by its very motion. We are what we do every day. Nothing more.

Scientists have proved the value of diversity in so many different ways that they almost seem to disprove the fundamental concept. Darwin thought the variety among finches on Galapagos derived from absolute necessity: adapt or die. And yet other scientists have found that diversity among species is greatest in times of relative ease and abundance: hard times keep the genetic nose to the grindstone, but when survival is easily achieved DNA begins to flex and bend. Again, the discrepancy seems insurmountable, and this seems true for presentation styles, too: some branch out as a last-ditch effort when everything else has gone wrong; others push the envelope of convention at the beginning of each day. This is not a discrepancy. It is a paradox.”

About Scott Schwertly | Besides working full time as the CEO of Ethos3, a leader in presentation design and training, Scott Schwertly is also the co-creator of Tortoise—a life planning iPad app releasing Winter 2012/2013. He has also had the great privilege of working with some of America’s most admired brands, including providing design work or training for companies like Google, Cisco, USA Today, NBC Universal, NewsCorp, Carnival Cruise Lines, and many more.

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