By Brian Solis Published Dec. 7, 2011 12:00 p.m.
“Social media is not the catalyst for change, but merely one of its agents. We must remember that Facebook, Twitter, Youtube, and the like are the networks that facilitate an uprising. However, it is repression, angst, injustice, inequality, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries, communities, or markets.
What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.”
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About Brian Solis | Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses introduce new media resources, systems and processes to effectively embrace and excel around the connected customer.
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