The Fallacy of the Great Idea
By Trevor Ginn

Published Aug. 4, 2010 3:00 p.m. - "Many entrepreneurs feel that they cannot start a business without a great idea. They believe it will be impossible to succeed without a completely new concept, as the market will already be cornered by established businesses. Only by venturing into uncharted territory can they achieve their dreams. This is the fallacy of the great idea."
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The Internet as Social Movement
By n+1

Published Aug. 4, 2010 3:00 p.m. - "From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll. An ideology we could call webism. While the rest of us look up movie times, buy sweaters, and post jihadi videos, the webists proclaim the new age.”
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How Time Pressures Shape Behavior (And Provide Clues to Solve Thorny Issues in Business, Health, and Society)
By Adrian Ott

Published Aug. 4, 2010 3:00 p.m. - "No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."
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The Road to Pandora
By James P. Othmer

Published Aug. 4, 2010 3:00 p.m. - “For those who work in advertising, simply being fascinated with the future isn’t enough. We have to glean insight from it and process it and wrap it up in a bright shiny message that sells this incrementally better future to the rest of the human race (or, at the very least, our target market), brought to you on behalf of Brand X."
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The Six Invaluable Factors
By Dave Crenshaw

Published Aug. 4, 2010 3:00 p.m. - “Every day the market you work in—regardless of the industry—asks ‘Are you invaluable?’ Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow.”
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The Female Vision: Defining Women's Strategic Strengths
By Sally Helgesen & Julie Johnson

Published Aug. 4, 2010 3:00 p.m. - “We believe that what women see—what they notice and value and how they perceive the world in operation—is a greatly under-exploited resource in organizations. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world.”
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