Issue 137 | Published Jan. 27, 2016

Bridge the Generational Divide and Build Sustainable Innovation Bridge the Generational Divide and Build Sustainable Innovation
By Robert F. Brands

Published Jan. 27, 2016 10:00 a.m. - “The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. … For even those companies that thrive on innovation, the numbers are daunting—and demand action.”
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3 Strategies to Persuade Any Audience 3 Strategies to Persuade Any Audience
By Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Published Jan. 27, 2016 10:00 a.m. - “While it takes skill and practice to be a great persuasive speaker, anyone can do it. It’s all about understanding your role as a speaker, knowing the audience you’re talking to, and appealing to your audience’s hearts and minds.”
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It’s Time To Drive “Customer Obsession” From The Top It’s Time To Drive “Customer Obsession” From The Top
By Joseph Michelli

Published Jan. 27, 2016 10:00 a.m. - “Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”
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Showing Up: 32 Ways Showing Up: 32 Ways
By Anese Cavanaugh

Published Jan. 27, 2016 9:59 a.m. - “It does not matter if you are a student, a doctor, a CEO, a mom, a dad, a kid, a janitor, a florist, a designer, or a fighter pilot; you have super powers and they’re yours for the taking to use and conquer the world with. You get this life, this company, this adventure, this family, this culture, to show up for. Show up well.”
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The Art of Supportive Confrontation: An Essential Element in Creative Conflict The Art of Supportive Confrontation: An Essential Element in Creative Conflict
By Flip Brown

Published Jan. 27, 2016 10:00 a.m. - “Even when issues do not create the appearance of conflict, there are many times when we fail to take the initiative to have the conversations we truly want or need to have because of our fear—which may conscious or subconscious—of creating unpleasant reactions in the other. So what’s a worker to do?”
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Consumer Engagement: Holy Grail or Fool’s Gold? Consumer Engagement: Holy Grail or Fool’s Gold?
By Bob Nease

Published Jan. 27, 2016 10:00 a.m. - “Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”
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Issue 136

A New Mirror
Dec. 17, 2015 - By: Shlomo Benartzi
136 “In the 21st century, human nature has discovered a new mirror. Thanks to the rise of smartphones and wearables, we can now monitor our body and behavior in exquisite detail … Unfortunately, it’s not clear that this new feedback is helping us make better decisions. These new digital mirrors are certainly cool. I want to make them useful.”


The Five Fatal Mistakes of Startups
Dec. 17, 2015 - By: Henry Kressel & Norman Winarsky
136 “It’s natural to expect that many young companies fail, but what’s remarkable is that in an overwhelming number of times, they fail from avoidable mistakes. … This is a manifesto about the company killers that every CEO needs to avoid.”


This Is an Emotional Pitch
Dec. 17, 2015 - By: Michael Parker
136 “Delivering a pitch, whether from a platform or across a boardroom table or over coffee at Starbucks, you are on stage. You need to tap into the actor in you. Connecting emotionally with a large group or a single interviewer in conversation, calls for a performance that reaches out, bringing emotional resonance to the words.”


Into the Light of New Leadership: Family Business Leadership and Building a Path for Succession
Dec. 17, 2015 - By: Andrew Keyt
136 “The challenge for the family business successor is answering two questions: What needs to change in order for our family and business to survive and grow, and what do we need to hold onto that is the foundation of our culture and our success.”



Issue 135

Success. Now What?
Nov. 11, 2015 - By: Bob Buford
135 “Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn’t have to be that way.”


Getting One Second Ahead: 5 Mantras for Mindful Leadership
Nov. 11, 2015 - By: Rasmus Hougaard, with Jacqueline Carter & Gillian Coutts
135 “As leaders, you need to be able to rapidly sift through an overload of information and multiple distractions. […] If managing our attention is at the root of the problem, then training the attentional muscle is the key to addressing it.”


It's the Experience, Stupid!
Nov. 11, 2015 - By: Denise Lee Yohn
135 “Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”


Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
Nov. 11, 2015 - By: Carol E. M. Anderson
135 “I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”


How Fanatical Fans Create the Bedrock for a Successful Brand
Nov. 11, 2015 - By: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
135 “Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”


The New Consumer Manifesto: Why Old is New, and Young is Old News
Nov. 11, 2015 - By: Lori K. Bitter
135 “Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”



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