Issue 123 | Published Nov. 12, 2014

Welcome to the Conscience Economy Welcome to the Conscience Economy
By Steven Overman

Published Nov. 12, 2014 12:00 p.m. - “Something extraordinary is happening. Humankind’s increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. … That’s great for humanity—and for business.”
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A New Superpower: Building Habit-Forming Products A New Superpower: Building Habit-Forming Products
By Nir Eyal

Published Nov. 12, 2014 12:00 p.m. - “Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”
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A Consistent Personal Narrative is the Key to Leading in the Social Age A Consistent Personal Narrative is the Key to Leading in the Social Age
By Frank Guglielmo & Sudhanshu Palsule

Published Nov. 12, 2014 12:00 p.m. - “In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test ‘who they are’ … Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in five areas.”
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Fight Through the Ambush: How to Thrive When Shit Hits the Fan Fight Through the Ambush: How to Thrive When Shit Hits the Fan
By Jake Wood

Published Nov. 12, 2014 12:00 p.m. - “There’s a reason that the word ambush has made its way into American corporate vernacular. In today’s volatile and hypercompetitive business world, we are all constantly on the front lines. So forget about trying to avoid going to battle … being a high-stakes leader means stepping into the arena.”
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Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
By Ted Wright

Published Nov. 12, 2014 12:01 p.m. - “If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”
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Choose Your Impact, Change the World Choose Your Impact, Change the World
By Mindy Hall

Published Nov. 12, 2014 12:00 p.m. - “Who do you want to be as a leader? What impact do you want to have? How do you want people to experience you? No matter where you fall in the organizational structure, your ability to shape both the organizational culture and how others perceive you is a direct result of the level of intention with which you operate.”
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Issue 122

Conquering the Seven Summits: High Achievement, From Mount Everest to Every Business
Oct. 23, 2014 - By: Susan Ershler & John Waechter
122 “We don’t believe that perseverance is an intrinsic quality possessed by the fortunate few. On the contrary, we’re convinced that anyone can accomplish great feats if they summon the will required to overcome seemingly insurmountable obstacles.”


Detecting and Surviving Seven Silent Growth Killers
Oct. 23, 2014 - By: Robert Sher
122 “Many of the problems that midsized companies must deal with are not obvious. They grow out-of-sight in the dark recesses of midsized organizations, unrecognized by management in their daily routines until they emerge as full-blown crises that can threaten the present and future of the business.”


Driving Results Through An Organizational Constitution
Oct. 23, 2014 - By: S Chris Edmonds
122 “An organizational constitution outlines your team’s purpose, values, strategies, and goals. It paints a vivid picture of success, values, and behaviors. It maps out how to work from that picture each day. An organizational constitution gives employees’ jobs and roles meaning and clarity.”


Effective Leaders Create Discomfort
Oct. 23, 2014 - By: Marcia Reynolds
122 “The best leaders make us feel unsure of ourselves. They help us recognize that what we think is true, is not. Their reflections make us stop and think. Then their questions break down our frames. They create these disruptions with courage, care, respect, and a firm belief in our highest potential.”


The Growth Hacker Wake Up Call: How Growth Hacking Rewrote Marketing’s Best Practices
Oct. 23, 2014 - By: Ryan Holiday
122 “It was only a matter of time before someone smart said, 'It doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing ... ' That person was the first growth hacker.”


The Entrepreneur’s Journey
Oct. 23, 2014 - By: Kevin Kruse
122 “This manifesto both celebrates and encourages entrepreneurship because we need entrepreneurs to fight the dragons that roam the globe: civil wars, extreme poverty, disease, water scarcity, domestic violence, illiteracy, and so many others. We need modern-day heroes who courageously take personal risks as they build new companies.”



Issue 121

The Quest for True Value: An Investor’s Manifesto to Turn On, Tune In, Get High.
Sept. 24, 2014 - By: Guy Spier
121 “Our careers and financial security are a very serious and important part of our lives, but if we worry about them for every hour of our waking day our lives will be filled with much unnecessary misery. This was the first lesson that I learned when I sat down for lunch with Warren Buffett in 2008.”


Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones
Sept. 24, 2014 - By: John Pollack
121 “Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”


Working Across Cultures and Knowing When to Shut Up
Sept. 24, 2014 - By: Erin Meyer
121 “Today, we are all part of a global network where success requires navigating through wildly different cultural realities. Unless we know how to decode other cultures and avoid easy-to-fall-into cultural traps, we are easy prey to misunderstanding, needless conflict, and deals that fall apart.”


The Humble Pulpit: Leadership Lessons from Pope Francis
Sept. 24, 2014 - By: Jeffrey A. Krames
121 “Since Jorge Mario Bergoglio became Pope Francis in March of 2012, he has shown the world a new way to lead. Not with bluster or bravado, but with humility and humanity. He has, without a doubt, emerged as the most humble leader on the world stage. There isn’t even a close second.”



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