Issue 135 | Published Nov. 11, 2015

The New Consumer Manifesto: Why Old is New, and Young is Old News The New Consumer Manifesto: Why Old is New, and Young is Old News
By Lori K. Bitter

Published Nov. 11, 2015 10:00 a.m. - “Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”
Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
By Carol E. M. Anderson

Published Nov. 11, 2015 10:00 a.m. - “I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”
Success. Now What? Success. Now What?
By Bob Buford

Published Nov. 11, 2015 10:00 a.m. - “Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn’t have to be that way.”
It's the Experience, Stupid! It's the Experience, Stupid!
By Denise Lee Yohn

Published Nov. 11, 2015 10:00 a.m. - “Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”
How Fanatical Fans Create the Bedrock for a Successful Brand How Fanatical Fans Create the Bedrock for a Successful Brand
By Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

Published Nov. 11, 2015 10:00 a.m. - “Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
Getting One Second Ahead: 5 Mantras for Mindful Leadership Getting One Second Ahead: 5 Mantras for Mindful Leadership
By Rasmus Hougaard, with Jacqueline Carter & Gillian Coutts

Published Nov. 11, 2015 10:00 a.m. - “As leaders, you need to be able to rapidly sift through an overload of information and multiple distractions. […] If managing our attention is at the root of the problem, then training the attentional muscle is the key to addressing it.”

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Issue 134

Why Social Media Doesn’t Create Social Intelligence
Oct. 14, 2015 - By: Jeremie Kubicek
134 “Social media doesn’t create social intelligence. In fact, the more socially connected we are virtually online, the greater the risk of creating social dysfunction in our actual lives.”

A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
134 “Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."

Organizational Sabotage: How to Spot It, and How to Stop It
Oct. 14, 2015 - By: Robert M. Galford, Bob Frisch & Cary Greene
134 “Someone is sabotaging your organization. Not deliberately. But that doesn’t matter. The damage that this person is causing is just as bad, and maybe even worse, than it would be if he or she planned it.”

Future You: The Owner’s Manual
Oct. 14, 2015 - By: Bill Jensen
134 “Rather than add to all the hyperventilating about the coming disruptions that will radically impact how you live, work, and play, the most helpful Future You Owner’s Manual must focus on the choices you will face and how you make those choices.”

Give Not Until It Hurts, But Until It Feels Great
Oct. 14, 2015 - By: Jenny Santi
134 “So many of us have convinced ourselves that giving should be a sacrifice, an act of moral responsibility that renders itself null when we derive any joy from it. But why?”

Think Big, Act Bigger, and Do It Your Way—Because You Can!
Oct. 14, 2015 - By: Jeffrey Hayzlett
134 “The key to thinking big and acting bigger for any person and any company of any age or size is to own who and what you are because you can. Do you believe you can? That’s the first of all the essential questions you must ask to think big and act bigger and own who you are and everything you do.”

Issue 133

Why We Don’t Get the Leaders We Say We Want
Sept. 16, 2015 - By: Jeffrey Pfeffer
133 “The state of workplaces can only be described as dire. Moreover, there is no evidence that things are getting better over time. What gives? And maybe more importantly for those people worried about companies and their people, is there any hope for a better future?”

Why Grit is The New Black
Sept. 16, 2015 - By: Linda Kaplan Thaler & Robin Koval
133 “Grit is the most accurate predictor of success in achieving life goals. Grit is about sweat, not swagger, character, not charisma. Grit is the result of a hard-fought struggle, a willingness to take risks, a passionate pursuit of one’s goals, and the perseverance to continue against all odds.”

Political Savvy is a Leadership Skill
Sept. 16, 2015 - By: Bonnie Marcus
133 “Imagine for a minute, a workplace where everyone is aligned with business objectives; where everyone understands the value they contribute; an environment where people actively seek to build mutually beneficial relationships across the organization. In other words, a workplace of politically savvy individuals.”

Thinking Our Way Out of the Darkness
Sept. 16, 2015 - By: Angie McArthur & Dr. Dawna Markova
133 “We take for granted that intelligence occurs within our own minds. We don’t realize that it also occurs between us. What keeps us from tapping into that intelligence and communicating effectively is that most of us don’t know how to think with people who think differently than we do.”

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