Issue 115 | Published March 12, 2014

A Manifesto for the Corporate Idealist A Manifesto for the Corporate Idealist
By Christine Bader

Published March 12, 2014 1:00 p.m. - “We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
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How To Experience a Hero’s Journey and Become the Hero of Your Own Life Story How To Experience a Hero’s Journey and Become the Hero of Your Own Life Story
By Jeremiah Miller

Published March 12, 2014 1:00 p.m. - “What if I told you that there a formula to living a heroic life? What if there was a basic framework, a roadmap that anybody could follow in order to become the hero of their own life story? ... Even if you’ve never heard the term Hero’s Journey before, the story will sound familiar.”
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Lead Positive: How to Be a Highly Effective Leader Lead Positive: How to Be a Highly Effective Leader
By Kathryn D. Cramer

Published March 12, 2014 1:00 p.m. - “Instead of strategy, market share, alignment, and execution, I want to shine the spotlight on what goes on in the minds and hearts of leaders that makes people want to follow them. My passion is finding out how leaders use themselves as instruments to drive positive change.”
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The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things
By Andrew Yang

Published March 12, 2014 1:00 p.m. - “Our smart people are doing the wrong things. If we can get them to do the right things it will transform the country. We need more jobs, new enterprises and a resurgent culture of innovation in the U.S. The question is—how can we encourage our top people to take risks and build new things?”
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The Brevity Mandate The Brevity Mandate
By Joseph McCormack

Published March 12, 2014 1:00 p.m. - “The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
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Issue 114

Don’t Block Up the Hall: Bob Dylan’s Advice on Climate Change?
Feb. 19, 2014 - By: Leidy Klotz
114 “In perhaps his most influential civil rights era song, Bob Dylan asked senators and congressmen to “please heed the call.” ... But Dylan went on to warn these leaders: ‘Don’t stand in the doorway, don’t block up the hall.’ His sage advice to allow other contributions is now as relevant as ever.”


The Thought Leader Manifesto: Strategies for Building & Leveraging Your Influence
Feb. 19, 2014 - By: Denise Brosseau
114 “Whether you’re an executive, entrepreneur, or a non-profit leader, your success is often dependent upon your ability to engage and enroll influencers to get on board with your ideas.”


The Calorie Myth Manifesto: How We Can Eat More And Exercise Less—Smarter
Feb. 19, 2014 - By: Jonathan Bailor
114 “Over the past few decades, we've been trying harder and harder to be healthy and fit. The result: We got heavy and sick. What's going on here? When did healthy and fit start making us heavy and sick?”


A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
114 “Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”


Four Forces for Economic Dominance to Unleash the Second American Century
Feb. 19, 2014 - By: Joel Kurtzman
114 “The United States is about to enter a period of prolonged economic growth, filled with opportunity. It’s not the emerging market countries that will power the world into the next economic era. It’s the United States.”



Issue 113

Grow Up and Lead: A Manifesto
Jan. 29, 2014 - By: Lisa Rosendahl
113 “Let’s get a few things straight right from the start: Leadership is not about coming to work on time, dressing professionally or having a firm handshake. ... The moment you think, 'I’ve got this' is the very same moment you’ve lost it. Leadership is one of the hardest things you will ever do. And make no mistake about this… you are on your own.”


The DO! Manifesto: The Pursuit of Xceptional Execution
Jan. 29, 2014 - By: Kevin Kelly
113 “What if I told you many successful entrepreneurs didn’t start with a compelling vision or indeed a workable business plan? Guess what: That’s true. ... Xceptional execution is about taking a relatively simple idea from brainstorm to breakout hit.”


Inspiration Made Simple
Jan. 29, 2014 - By: Baldev Seekri
113 “Inspiration is the most used and abused word in our daily existence. Whether it is business, politics, sports, or any other endeavor of life, inspiration is considered to be the panacea or silver bullet which can transform personal lives and propel organizations to unbelievable heights."


Leading from Above the Line
Jan. 29, 2014 - By: Steve Satterwhite
113 “In the wake of the great recession, in businesses and organizations around the world, we have a crisis on our hands. But it’s not the crisis we all think it is and talk about. It’s worse. … We don’t have an Employee Engagement crisis. We have a Leadership Engagement crisis.”


Trust Trends 2014: An Executive Brief on How to Gain the Ultimate Competitive Advantage from Key Opportunities Embedded in the Year’s Trends
Jan. 29, 2014 - By: David Horsager & Reid Velo
113 “Stories of distrust are overflowing from the news. Worse yet, leaders are leaving our world vulnerable. The trust crisis appears to be an inescapable cycle, but we believe there is hope.”



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