Issue 126 | Published Feb. 18, 2015

Sprinkles: An Antidote To The Demise of Customer Surprise Sprinkles: An Antidote To The Demise of Customer Surprise
By Chip R. Bell

Published Feb. 18, 2015 8:00 a.m. - “Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
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Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond) Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
By Peter Shankman

Published Feb. 18, 2015 8:00 a.m. - “The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
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Is Your Brand Missing the Mark with 60% of U.S. Consumers? Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski

Published Feb. 18, 2015 8:00 a.m. - “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”
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Change the Game or Go Home: A Manifesto for Innovation Change the Game or Go Home: A Manifesto for Innovation
By Joseph Jaffe

Published Feb. 18, 2015 8:00 a.m. - “Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
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Why Technologists Should Work For Themselves Why Technologists Should Work For Themselves
By Mark Beckner

Published Feb. 18, 2015 8:00 a.m. - “Programmers, developers, solution architects, and technical consultants—all of you have the basic skills necessary to become highly successful outside the confines of traditional employment ... it is a natural progression from where you are today, one which will pay immense dividends.”
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Issue 125

Challenging Beliefs that Erode Workplace Motivation
Jan. 21, 2015 - By: Susan Fowler
125 “As a leader, you cannot motivate anyone. What you can do is cultivate a workplace where it is more likely for someone to experience optimal motivation. ... the result of satisfying three psychological needs that lie at the heart of every human being’s ability to thrive: autonomy, relatedness, and competence.”


Improvisational Innovation™ Two Words That Will Turn Employee Ideas Into Execution
Jan. 21, 2015 - By: Deborah Perry Piscione
125 “New ideas and bold bets are essential for the livelihood and survival of any organization ... The methodology behind Improvisational Innovation™ addresses how to identify, source, data-mine and execute upon new ideas from any employee, at anytime.”


The Power of Apprenticeship
Jan. 21, 2015 - By: Nicholas Wyman
125 “There is a huge shift happening in the United States right now: a return to the time-honored tradition of apprenticeship. ... Modern apprenticeships have countless advantages for employers and the economy on the whole, as well as for anyone, at any stage of life, looking to launch a successful, well-paid, and fulfilling career.”


Launching Billion-Dollar Products: How Extreme Entrepreneurs Bring Successful Ideas to Market
Jan. 21, 2015 - By: John Sviokla & Mitch Cohen
125 “The qualities that make an idea great get watered down in the process of going live, and the idea developer is rarely involved ... Self-made billionaires, by contrast, view execution as a creative act that is inextricable from the idea itself.”


Stop Living Urgent; Start Living Significant
Jan. 21, 2015 - By: Rory Vaden
125 “Everything you know about time-management is wrong. 'Try this new app,' we say. Or 'follow this organization system.' And you’ve probably been told a hundred times, 'plan out your week on Sunday night and put some letters by your key tasks.' But time-management isn’t just logical. Today especially, it’s emotional.”


Headfirst into My So-Called Life: Embracing Your Productivity Style to Work Simply
Jan. 21, 2015 - By: Carson Tate
125 “If you’re reading this article, your efforts to solve your busyness problem have probably not paid off. ... The truth is that the problem is not you. It is how you are trying to overcome your busyness that is the problem.”



Issue 124

Get Rid of the Jerks
Dec. 23, 2014 - By: Dr. Bob Tobin
124 “What’s the best way to have a better life? Just do this one thing: Get rid of the jerks. Yes, that’s right, get rid of those people who are bothering you, the people who hold you back, the ones who don’t appreciate you, the ones who complain all the time, the ones who are always criticizing you, the ones who drive you nuts, the ones who just tolerate you.”


How To Create Eternal Life In Any Business
Dec. 23, 2014 - By: Noah Fleming
124 “What if I told you that there is a gold mine of new business that you’re probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have.”


Everything We Know About Great Workplaces is Wrong
Dec. 23, 2014 - By: Ron Friedman, Ph.D.
124 “Suppose that later this evening, after you have stepped away from your keyboard, put on your jacket, and traveled home for supper, your organizations underwent a magical transformation, reshaping itself into the world’s best workplace. How would you know?”


Get Off the Couch!
Dec. 23, 2014 - By: Roger Connors & Tom Smith
124 “Almost everyone has experienced collapsing from exhaustion on their metaphorical 'couch' after repeated attempts to solve a problem that feels out of their control ... the point is to not be victimized by your circumstances, but to take accountability for your circumstances and get out there and go do something.”



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