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Issue 80 - 02 | The Reinvention Imperative
By Daniel Burrus & John David Mann Published March 9, 2011 12:00 a.m.

“In the good old twentieth century, you could reinvent your company, product category or industry once, and then go for a decade before doing anything especially innovative again. That doesn’t work anymore. The world has changed, and more importantly, change itself has changed.

[…]

In the past, stability and change were two contrasting states: when you achieved stability, you did so despite change. Today change itself has become an integral part of stability: today you can achieve stability only by embracing change as a continuous and permanent state.

It used to be, you could find something you do well, learn how to do it, and just keep on doing it. Not anymore.

In the past, reinvention was an option. Today it is an imperative.”



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About Daniel Burrus & John David Mann | Daniel Burrus is one of the world’s leading technology forecasters and business strategists. He has founded and managed six successful companies and has been keynote speaker to more than 2,400 audiences worldwide. His 1993 book Technotrends became an international bestseller and has been translated into more than a dozen languages. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social, and business forces are converging to create enormous untapped opportunities. John

John David Mann has been writing about business and leadership for more than twenty-five years. He is coauthor of the Wall Street Journal bestseller The Go-Giver.



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