By Seth Godin Published Nov. 16, 2004 3:00 p.m.
About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is The Icarus Deception.http://sethgodin.typepad.com/
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