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Issue 76 - 02 | Make Your Web Site a Real-Time Machine
By David Meerman Scott Published Nov. 3, 2010 12:00 a.m.

“So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution: […] Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.”


About David Meerman Scott | David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, which has been published in 22 languages.

His new book is Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now.

Check out his popular blog at www.WebInkNow.com or follow him on Twitter @dmscott.


View 3 other manifestos by this author

Books By This Author, including contributed work

The Selling of the Apollo Lunar Program
Hardcover  (9780262026963) 
Published 02/2014  by MIT Press (MA) 
Price: $25.17 to $31.96
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Di
Paperback  (9781118488768) 
Published 07/2013  by John Wiley & Sons 
Price: $15.12 to $19.20
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
eBook  (9781118939116)  by Wiley 
Price: $14.99
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