By Joseph Jaffe Published March 3, 2010 12:00 p.m.
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.
The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."
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About Joseph Jaffe | Joseph Jaffe is Chief Interruptor of Powered, and the author of three books, including Life After The 30-Second Spot and Join the Conversation. His latest, Flip the Funnel, focuses on the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals. Joseph has appeared on CBS, ABC, Bloomberg, NPR, in the Wall Street Journal, New York Times and more. He is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. Jaffe blogs and podcasts at “Jaffe Juice” and also hosts JaffeJuiceTV in an effort to prove he does not have a face for radio.
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