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Issue 66 - 01 | Brainwashed: Seven Ways to Reinvent Yourself
By Seth Godin Published Jan. 13, 2010 11:03 p.m.

“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.

Not just persuade, but drill, practice, reinforce, and yes, brainwash.

The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.

Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.

Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.

And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

I think each one of us needs to start with that.”


About Seth Godin | Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.

To find out more about the new book, the only place to go is http://www.yourturn.link.


View 8 other manifestos by this author

Books By This Author, including contributed work

The Next Big Marketing Idea
eBook  (9781101218457)  by Portfolio 
Price: $12.99
Paperback  (9789685015097)  by Ediciones Granica, S.A. 
Price: $14.99
Wise Advice for Leaning Into the Unknown
Hardcover  (9781622035311)  by Sounds True 
Price: $11.96
Y Quieres Saber Mas = If You Are Clueless about Starting Your Own Business
Paperback  (9789685015080)  by Ediciones Granica, S.A. 
Price: $14.99
Five Hundred New Ideas to Change the World in Ways Big and Small
Paperback  (9781841125657)  by Capstone Publishing 
Price: $29.95
The Complete Guide to Profitable Direct Marketing (Revised)
eBook  (9780190289256)  by Oxford University Press 
Price: $30.90
Paperback  (9789562919869)  by www.bnpublishing.com 
Price: $6.29 to $7.99
Hardcover  (9780618153220)  by Mariner Books 
Price: $13.00
How Smart Companies Get People Talking (Revised)
Hardcover  (9781427798619) 
Published 02/2009  by Kaplan Publishing 
Price: $24.95
Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line
eBook  (9780307553959)  by Crown Business 
Price: $12.99
Paperback  (9789562912143) 
Published 01/2007  by www.bnpublishing.com 
Price: $6.29 to $7.99
Why Smart Companies Abandon Worry and Embrace Change
eBook  (9781439188842)  by Free Press 
Price: $14.99
Overcome Resistance and Get Out of Your Own Way
Paperback  (9781936891375)  by Black Irish Entertainment LLC 
Price: $6.29 to $7.99
Three Keys to Breaking Free and Finding Work You Love
Paperback  (9780985556617) 
Published 07/2012  by Piaffe Press, LLC 
Price: $12.95
Stop Trying to Be Perfect and Start Being Remarkable
Hardcover  (9781591841036) 
Published 11/2005  by Portfolio 
Price: $12.51 to $17.56
How to Make Any Web Site Better
Paperback  (9780743227902) 
Published 01/2002  by Free Press 
Price: $10.36
Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
Hardcover  (9781591843177) 
Published 11/2009  by Portfolio 
Price: $13.65 to $19.16
How to Make a Purple Cow
Paperback  (9781591841678) 
Published 05/2007  by Portfolio 
Price: $12.00
Turning Strangers Into Friends and Friends Into Customers
eBook  (9780684836331)  by Simon & Schuster 
Price: $12.99
The Myth of Mass and the End of Compliance
eBook  (9780698408999)  by Portfolio 
Price: $10.99
When Was the Last Time You Did Something for the First Time?
eBook  (9780698409002)  by Portfolio 
Price: $10.99
A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover  (9781591841661) 
Published 05/2007  by Portfolio 
Price: $11.96
The Power of Telling Authentic Stories in a Low-Trust World
Paperback  (9781591845331) 
Published 04/2012  by Portfolio 
Price: $12.00
Are You Indispensable?
Paperback  (9781591844099) 
Published 04/2011  by Portfolio 
Price: $12.80
How Smart Companies Get People Talking
Paperback  (9780983429029) 
Published 04/2012  by Pressbox 
Price: $12.95
We Need You to Lead Us
Hardcover  (9781591842330) 
Published 10/2008  by Portfolio 
Price: $11.94 to $16.76
Is Your Marketing Out of Sync?
eBook  (9781101216361)  by Portfolio 
Price: $12.99
How High Will You Fly?
eBook  (9781101612309)  by Portfolio 
Price: $10.79
Life Outside the Comfort Zone
Hardcover  (9781591846109) 
Published 12/2012  by Portfolio 
Price: $13.56
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