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Issue 66 - 01 | Brainwashed: Seven Ways to Reinvent Yourself
By Seth Godin Published Jan. 13, 2010 11:03 p.m.

“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.

Not just persuade, but drill, practice, reinforce, and yes, brainwash.

The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.

Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.

Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.

And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

I think each one of us needs to start with that.”

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About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is The Icarus Deception.

http://sethgodin.typepad.com/

View 7 other manifestos by this author

Books By This Author, including contributed work

9780761520290
Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line
Paperback  (9780761520290) 
Published 10/1999  by Prima Lifestyles 
Price: $16.95
9781591841005
The Power of Telling Authentic Stories in a Low-Trust World (New)
Compact Disc  (9781480563193) 
Published 04/2014  by Brilliance Corporation 
Price: $11.99
9781591841036
Stop Trying to Be Perfect and Start Being Remarkable
Hardcover  (9781591841036) 
Published 11/2005  by Portfolio 
Price: $21.95
9780743227902
How to Make Any Web Site Better
Paperback  (9780743227902) 
Published 01/2002  by Free Press 
Price: $10.36
9781591841661
A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover  (9781591841661) 
Published 05/2007  by Portfolio 
Price: $11.96
9780985556617
Three Keys to Breaking Free and Finding Work You Love
Paperback  (9780985556617) 
Published 07/2012  by Piaffe Press, LLC 
Price: $12.95
9781591841678
How to Make a Purple Cow
Paperback  (9781591841678) 
Published 05/2007  by Portfolio 
Price: $12.00
9781591846079
How High Will You Fly?
Hardcover  (9781591846079) 
Published 12/2012  by Portfolio 
Price: $15.72 to $19.96
9781591843160
Are You Indispensable?
Paperback  (9781591844099) 
Published 04/2011  by Portfolio 
Price: $10.08 to $12.80
9781591841746
Is Your Marketing Out of Sync?
Paperback  (9781591845355) 
Published 04/2012  by Portfolio 
Price: $15.00
9780684856360
Turning Strangers Into Friends and Friends Into Customers
Paperback  (9780684865539) 
Published 04/2000  by Touchstone Books 
Price: $13.00
9781936719006
When Was the Last Time You Did Something for the First Time?
Hardcover  (9781936719006) 
Published 03/2011  by Powered by Amazon 
Price: $10.39
9781591840213
Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
Hardcover  (9781591843177) 
Published 11/2009  by Portfolio 
Price: $14.46 to $18.36
9780743233385
Why Smart Companies Abandon Worry and Embrace Change
Paperback  (9780743233385) 
Published 12/2002  by Free Press 
Price: $19.95
9781591842330
We Need You to Lead Us
Hardcover  (9781591842330) 
Published 10/2008  by Portfolio 
Price: $13.20 to $16.76
9781419593338
How Smart Companies Get People Talking
Paperback  (9781608323661) 
Published 04/2012  by Greenleaf Book Group 
Price: $10.05 to $12.76
9781427798619
How Smart Companies Get People Talking (Revised)
Hardcover  (9781427798619) 
Published 02/2009  by Kaplan Publishing 
Price: $24.95
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