63

Downloaded 5754 times.

* Updated nightly

Tagged:
Business, Culture



Share This



Issue 63 - 02 | Borrowing Brilliance: And Other Oxymorons
By David Kord Murray Published Oct. 15, 2009 1:34 a.m.

"... As I go out into the world and teach people about creative thought, I’m often asked by managers 'how to' apply this in an organization. They want me to talk about 'corporate creativity' and 'innovation management' and at first blush, to me, 'corporate creativity' seems like a [George] Carlinesque oxymoron. It seems like two words that contradict each other, like 'jumbo shrimp,' 'military intelligence' and 'borrowing brilliance.' Corporations are typically highly structured and highly political, and typically NOT very creative. But they don’t have to be this way. In fact, once you understand the basic mechanics of creative thinking, the basic block and tackling skills of the thinker, you can turn your organization into a creative factory that churns out innovative concepts through intelligent collaboration and the development of a corporate culture that fosters 'corporate creativity.'

Let me explain."

Download

About David Kord Murray | Today, Dave is the author of Borrowing Brilliance. In the past, however, he’s been an entrepreneur, a scientist, a salesman (selling nuclear weapons), a marketing executive, an innovation leader (for a Fortune 500 software company), a web designer, a CEO, an inventor (he’s got a few patents to his name), a rock climber, skier, a mountaineer (he’s summited Mt. McKinley) , and now a writer. At one point in his career, he made millions of dollars from a single, simple idea; at another point he filed for personal bankruptcy protection (unfortunately, in that order). But failure is temporary, he says, just like success. They’re both part of the creative process, both just different stops on the same journey. And besides, you learn from your mistakes, which means Dave’s learned a lot.



Related Books

9781439198353
How to Hatch a Second Plan That's Always Better Than Your First
Paperback  (9781439198377) 
Published 08/2014  by Free Press 
Price: $18.00
9781441801401
The Six Steps to Business Innovation by Building on the Ideas of Others
Paperback  (9781592405800) 
Published 10/2010  by Gotham Books 
Price: $12.80
Search manifestos:

Recent Popular Manifestos



View all




TWITTER