By Christine Arena Published June 3, 2009 6:04 p.m.
“Big business has a serious problem to solve: most people don’t trust it. They haven’t for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, magazines and feature films dedicated to depicting the modern corporation as today’s most powerful and evil force.”
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About Christine Arena | Christine is the award-winning author of two business books: The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms that are Changing Business Now (Collins, January 2007), and Cause for Success: 10 Companies that Put Profits Second and Came in First (New World library, November 2004). She is also the creator of groundbreaking research on corporate reputation, trust and corporate social responsibility (CSR) effectiveness—including the ongoing analysis of over 200 companies. Through her books and research, Christine’s primary objective is to help people better distinguish between true and false CSR, or winning versus losing strategic approaches. In addition to advising Fortune 1000 corporations, Christine is a business news blogger for Apesphere.com and a frequent speaker to corporate and academic audiences worldwide. A masters graduate of New York University, she lives in San Francisco.
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