Corporate America's Big Problem: And How to Fix It for Good
June 03, 2009
"Big business has a serious problem to solve: most people don't trust it. They haven't for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, magazines and feature films dedicated to depicting the modern corporation as today's most powerful and evil force."