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Issue 58 - 04 | Who’s Got Your Back: Why You Need the “Lifeline Relationships” that Create Success and Won’t Let You Fail
By Keith Ferrazzi Published May 6, 2009 9:11 p.m.

“Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors, and colleagues. These groups come in all forms and sizes and can be found at every level and in nearly all spheres of both professional and personal life, but what they all have in common is a unique kind of connection with each other that I’ve come to call lifeline relationships.

These relationships are, quite literally, why some people succeed far more than others.

There’s a good chance that you’ve already experienced the power and potential of lifeline relationships at some point in your life. Imagine some of the attributes of the best bosses you’ve ever had—the kind of boss who encourages you, who gives you space to grow, who appreciates your efforts, who doesn’t micromanage but guides your development with wisdom, and who handles your slip-ups with firmness, understanding, and candor. Or think back to that good friend or family member who dropped everything to be there for you at a critical juncture in your life and didn’t let you fail. Picture that associate you had at work who took a risk for you, and whose influence still touches you today.

If you’ve ever had an important person or group of people in your life who’ve shepherded you in the right direction—even if you’ve had just a taste of it—you know what I mean.”

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About Keith Ferrazzi | Keith Ferrazzi is the author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time and Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success—And Won’t Let You Fail. He is the founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.

http://ferrazzigreenlight.com/

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