By Jagdish N. Sheth Published July 9, 2008 9:42 p.m.
"Rudyard Kipling, who proclaimed that 'East is East and West is West and never the twain shall meet' has already been proven wrong with respect to Westernization of heritage-rich and tradition-based China and India. He will be proven wrong again as we witness what I refer to as the Easternization of the world.
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In short, it will be less a clash of cultures and more a fusion of cultures across arts, architecture, science, law, engineering, medicine and management traditions and perspectives.
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The rise of Chindia is not only inevitable, but it will be beneficial to the world economy. It will be, of course, beneficial to businesses and entrepreneurs, but also to the masses at the bottom of the pyramid (people who earn less than two dollars a day)."
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About Jagdish N. Sheth | Dr. Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. An internationally renowned speaker, writer, and thinker, he is also an advisor to the government of Singapore on how to position that nation in the region’s emerging economy. He is also the founder of the India, China and America (ICA) Institute, a nonprofit organization created to provide a sustainable, non-governmental platform to identify and drive economic synergies among those three nations. He is the co-author of several books, including Clients for Life, The Rule of Three, Tectonic Shift, and is the sole author The Self-Destructive Habits of Good Companies and Chindia Rising.
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