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Issue 44 - 01 | A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life
By Richard Florida Published March 7, 2008 11:55 p.m.

“Increasingly, the place you choose to live will help determine your success in business, in finding a life partner, and in living a fulfilling life. In fact, it may be the most important decision of your life. I believe that we are in the beginnings of a shift as fundamental as the industrial revolution was over a century ago—one that will have as dramatic an impact on how people live and work. Furthermore, it will have a dramatic impact on where they live and work.”


About Richard Florida | Richard Florida is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. Previously, Florida has held professorships at George Mason University and Carnegie Mellon University, and taught as a visiting professor at Harvard and MIT. His research provides unique, data-driven insight into the social, economic and demographic factors that drive the twenty-first century world economy.


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