By Jesse James Garrett Published Sept. 21, 2004 8:00 p.m.
Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. The thought that went into each detail, both successful and unsuccessful, and how Apple transformed its brand identity into a physical space and experience, bears lessons for those developing all kinds of products and services.
About Jesse James Garrett | Jesse James Garrett is a founding partner of Adaptive Path, the world's premier user experience consulting company. He is author of The Elements of User Experience (New Riders), and is recognized as a pioneer in the field of information architecture. Jesse's clients include AT&T, Intel, Crayola, HewlettPackard, Motorola, and National Public Radio. Since starting in the Internet industry in 1995, Jesse has had a hands-on role in almost every aspect of Web development, from interface design and programming to content development and high-level strategy. Today, information architects around the world depend on the tools and concepts he has developed, including the widely acclaimed "Elements of User Experience" model. Jesse is co-founder of the Asilomar Institute for Information Architecture, the only professional organization dedicated to information architecture. He is also a frequent speaker and writer whose work has appeared in numerous publications, including New Architect, Digital Web, and Boxes and Arrows.http://www.adaptivepath.com/