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Issue 4 | Guerrilla Marketing
By Jay Conrad Levinson Published Sept. 21, 2004 8:00 p.m.

The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.


About Jay Conrad Levinson | Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 24 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States--as Senior Vice President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.


Books By This Author, including contributed work

My Suburban Climb Up the Mountain of Life
Paperback  (9781614489276) 
Published 03/2015  by Morgan James Publishing 
Price: $11.31 to $14.36
Million Dollar Partnering Strategies for Growing Any Business in Any Economy
ePub e-Book  (9781630471576)  by Morgan James Publishing 
Price: $8.52
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Paperback  (9780618785919) 
Published 05/2007  by Houghton Mifflin 
Price: $11.96
Hardcover  (9780618153220)  by Mariner Books 
Price: $10.40
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