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Issue 4 | Guerrilla Marketing
By Jay Conrad Levinson Published Sept. 21, 2004 8:00 p.m.

The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.


About Jay Conrad Levinson | Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 24 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States--as Senior Vice President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.


Books By This Author, including contributed work

The Untapped Selling Power of Contact Marketing
Hardcover  (9781941631782) 
Published 2016-02-01T00:00:00.000-06:00  by Benbella Books 
Price: $15.72 to $19.96
Breakthrough Tactics for Winning Profitable Clients
eBook  (9781118040072) 
Published 2011-01-05T00:00:00.000-06:00  by Wiley 
Price: $14.99
Combining Principles and Profit to Create the World We Want
eBook  (9781630476595) 
Published 2015-10-29T00:00:00.000-05:00  by Morgan James Publishing 
Price: $7.97
Transforming Financial Professionals Through Practice Management
Paperback  (9781630478131) 
Published 2016-07-01T00:00:00.000-05:00  by Morgan James Publishing 
Price: $12.57 to $15.96
A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Paperback  (9780814432457) 
Published 2015-10-22T00:00:00.000-05:00  by AMACOM/American Management Association 
Price: $12.57 to $15.96
New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Paperback  (9780471165682) 
Published 2015-08-17T00:00:00.000-05:00  by Wiley 
Price: $46.00
Paperback  (9780984995578) 
Published 2015-08-10T00:00:00.000-05:00  by Train Rec Productions, LLC 
Price: $24.95
Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
eBook  (9780471785163) 
Published 2006-05-11T00:00:00.000-05:00  by Wiley 
Price: $16.99
Using Primal Instincts for Personal & Business Success
Paperback  (9781933596365) 
Published 2006-04-01T00:00:00.000-06:00  by Morgan James Publishing 
Price: $11.31 to $14.36
A Proven Battle Plan to Attract the Very People You Want to Meet
Paperback  (9781449000356) 
Published 2009-07-01T00:00:00.000-05:00  by Authorhouse 
Price: $13.83 to $17.56
How to Put the Big Dog on Your Leash and Keep Him There
eBook  (9781614482451) 
Published 2012-05-31T00:00:00.000-05:00  by Morgan James Publishing 
Price: $7.57
More Time in Your Life, More Life in Your Time
eBook  (9781614489603) 
Published 2013-11-30T00:00:00.000-06:00  by Morgan James Publishing 
Price: $7.60
Million Dollar Partnering Strategies for Growing Any Business in Any Economy
eBook  (9781630471576) 
Published 2014-08-14T00:00:00.000-05:00  by Morgan James Publishing 
Price: $8.11
Hardcover  (9780618153220) 
Published 2014-05-01T00:00:00.000-05:00  by Mariner Books 
Price: $13.00
My Suburban Climb Up the Mountain of Life
eBook  (9781614489283) 
Published 2014-10-14T00:00:00.000-05:00  by Morgan James Publishing 
Price: $7.78
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Paperback  (9780618785919) 
Published 2007-05-01T00:00:00.000-05:00  by Houghton Mifflin 
Price: $11.96
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Paperback  (9781591842156) 
Published 2008-06-01T00:00:00.000-05:00  by Portfolio 
Price: $13.60
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