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Issue 26 - 05 | We Need a New Word for Brand
By Michel Hogan Published Sept. 6, 2006 7:58 p.m.

To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity!

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About Michel Hogan | Alignment is Michel Hogan's passion! She is focused on helping organizations, people and projects build greater alignment between who they are, what they say and what they do. Michel is a consultant, writer and designer and divides her time between Denver, Colorado and Melbourne, Australia.

www.brandalignment.com
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