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Issue 2 | This I Believe! - Tom's 60 TIBs
By Tom Peters Published Aug. 25, 2004 1:22 a.m.

Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to speed on his latest thoughts.


About Tom Peters | Fortune calls Tom Peters the Ur-guru of management and compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman and H.L. Mencken. The Economist tags him the Uber-guru. His unconventional views led BusinessWeek to describe him as "business's best friend and worst nightmare." Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth (as a speaker he's "a spitter" according to the cartoon strip Dilbert ), corporate cheerleader, lover of markets, capitalist pig... and card-carrying member of the ACLU.


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