Change This - Do Less

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Issue 2 | Do Less
By Seth Godin Published Aug. 24, 2004 6:00 p.m.

Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.

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About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is The Icarus Deception.

http://sethgodin.typepad.com/

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