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Issue 2 | Do Less
By Seth Godin Published Aug. 24, 2004 6:00 p.m.

Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.

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About Seth Godin | Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.

To find out more about the new book, the only place to go is http://www.yourturn.link.

http://www.sethgodin.com/

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