Change This - The PSF is Everything!

Issue 17 - 01 | The "PSF" is Everything!
By Tom Peters Published Sept. 7, 2005 11:12 p.m.

This manifesto's subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". Read on to discover why Peters believes the "professional service firm is everything".

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About Tom Peters | Fortune calls Tom Peters the Ur-guru of management and compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman and H.L. Mencken. The Economist tags him the Uber-guru. His unconventional views led BusinessWeek to describe him as "business's best friend and worst nightmare." Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth (as a speaker he's "a spitter" according to the cartoon strip Dilbert ), corporate cheerleader, lover of markets, capitalist pig... and card-carrying member of the ACLU.

www.tompeters.com

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