By Sam Horn Published April 19, 2017 10:00 a.m.
“Never again give an elevator SPEECH. Never again explain what you do and/or what you’re trying to get a YES to. Never again ‘Tell people what you’re going to tell them.’
Instead, ask instead of explain. Open with “Do you know … ?” “Did you know … ?” or “Have you ever… ?” questions that transform monologues into dialogues. Turn confusion into clarity and connection by creating relevant, two-way communications that add value for all involved.”
About Sam Horn | Sam Horn, Founder/CEO of The Intrigue Agency, is on a mission to help people create quality, one-of-a-kind communications that scale impact. Her TEDx talk on INTRIGUE, and books POP!, Tongue Fu! and Washington Post bestseller Got Your Attention?, have been endorsed by Tony Robbins, Dan Pink, Stephen Covey, Miki Agrawal and Marshall Goldsmith; featured in The New York Times, Forbes, Inc., and on NPR; and presented to National Geographic, NASA, Boeing, Cisco, Intel, Capital One, YPO, EO and Accenture.http://samhorn.com/