By Thomas Barta and Patrick Barwise Published Sept. 14, 2016 11:00 a.m.
“You’re an expert or manager in, say, marketing, IT or distribution. Maybe you’re even the head of that function—the CMO, CTO or Distribution Director. You and your team have come up with a great idea that—if executed—will significantly benefit the company. But, like most important proposals, in order to be implemented, it will need the support of several other departments. Without that support, nothing will happen. Here are five ways to achieve it.”
About Thomas Barta and Patrick Barwise | Thomas Barta and Patrick Barwise are co-authors of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value. Barta is a former McKinsey partner and senior marketer who speaks, writes, consults on marketing leadership. Barwise is Emeritus Professor of Management and Marketing at London Business School and a prize-winning author, speaker and consultant.http://www.thomasbarta.com/the-12-powers-