Issue 142 - 02 | KNOW YOUR EVERYDATA: How To Avoid Being Misled By the “Little Data” You Consume Every Day
By John H. Johnson, PhD & Mike Gluck Published June 8, 2016 10:00 a.m.

“Status reports. Emails. Weather reports. From the moment your alarm jolts you awake, you’re bombarded with data. Here’s an eye-opening fact for you: the amount of data you likely consume in a day—34 gigabytes—would fill dozens of pickup trucks if you printed it all out.

So what’s the problem with all this data? This: the majority of numbers you read in newspapers, hear on TV, and see at work are either wrong or misleading—or both.”



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About John H. Johnson, PhD & Mike Gluck | John H. Johnson, PhD is President and CEO of Edgeworth Economics, and a professional economist, expert witness, author, and speaker known internationally for his ability to explain highly sophisticated concepts in a simple, straightforward manner. Through his leadership, Edgeworth Economics has become one of the world’s premier economic consulting firms. Mike Gluck is an award-winning writer and marketer who has led the creation of multi-million dollar advertising campaigns, and worked on behalf of Time Warner Cable, Fisher-Price, the Pittsburgh Penguins, and Riverside Health System, among others. As President of Gluckworks—a copywriting and marketing firm in Buffalo, NY—Gluck’s expertise is making complex topics easy to understand.

http://www.everydatabook.com/

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9781629561011
The Misinformation Hidden in the Little Data You Consume Every Day
Hardcover  (9781629561011) 
Published 04/2016  by Routledge 
Price: $22.36
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