Issue 130 - 05 | Acceptable Loss: A Formula For How to Fail Quickly and Cheaply, and Ultimately Succeed
By Paul B. Brown Published June 10, 2015 11:00 a.m.

“If you looked at the way entrepreneurs act, you would be tempted to conclude there is not a lot to be learned from studying them. You would have to be Bill Gates to start Microsoft and Oprah Winfrey to begin Harpo. But if you look at the way they think, you will discover amazing similarities.

When successful entrepreneurs head off into the unknown—and there is nothing more unknown than starting a new company—they … reduce it to a formula. They: Act. Learn. Build (off that learning.) And Repeat.

But notice what is going on, because the steps are small, and so is what it puts at risk. It’s a way of keep potential failures from being devastating.”


About Paul B. Brown | Paul B. Brown is a long-time contributor to The New York Times, where has he created several columns for both as well as the newspaper itself, and still writes for the Sunday business section. He is the author of more than 40 books, including the international best-seller Customers for Life which he wrote with Carl Sewell. A former writer and editor for Business Week, Financial World, Forbes, and Inc., he currently speaks on the topics of innovation and entrepreneurship at conferences and seminars worldwide.

Related Books

More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
Hardcover  (9780814438176) 
Published 03/2017  by Amacom 
Price: $13.83 to $17.56
10 Secrets to World-Class Customer Care
Paperback  (9781931741682) 
Published 01/2010  by Robert Reed Publishers 
Price: $11.96
The Insider's Guide to What It Really Takes to Land a Nonfiction Book Deal
Paperback  (9780814472262) 
Published 09/2015  by AMACOM/American Management Association 
Price: $14.95
How to Create Innovation and Opportunity Everywhere
Hardcover  (9781629560557) 
Published 03/2015  by Routledge 
Price: $21.56
How to Turn That One-Time Buyer Into a Lifetime Customer (Revised)
Paperback  (9780385504454) 
Published 11/2002  by Crown Business 
Price: $12.80
Take Action, Embrace Uncertainty, Create the Future
Hardcover  (9781422143612) 
Published 03/2012  by Harvard Business School Press 
Price: $18.90 to $24.00
Search manifestos:

Recent Popular Manifestos

View all