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Issue 122 - 02 | The Growth Hacker Wake Up Call: How Growth Hacking Rewrote Marketing’s Best Practices
By Ryan Holiday Published Oct. 23, 2014 12:00 p.m.

“The term ‘growth hacker’ has many different meanings for different people, here’s my definition:

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a startup from nothing to something.”



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About Ryan Holiday | Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, The New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying was a Wall Street Journal bestseller.

www.ryanholiday.net

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