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Issue 119 - 06 | The Caring Mandate
By Carol Sanford Published July 23, 2014 12:00 p.m.

“It is very common to hear sales and marketing leaders talk about ‘relationship.’ All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens.”


About Carol Sanford | Carol Sanford is founder and CEO of the Responsible Business Institute and Essence Alignment Co., a global consultancy. If you would like to help us move the world in a Caring direction, including aligning with the Essence of a business, sourcing its work from Essence, send an email to movement@ essencealinement.com to join the conversation on the Essence Assessment Process. We are better together. We will add you to the mailing list for the next conversation.


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