Issue 119 - 06 | The Caring Mandate
By Carol Sanford Published July 23, 2014 12:00 p.m.

“It is very common to hear sales and marketing leaders talk about ‘relationship.’ All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens.”

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About Carol Sanford | Carol Sanford’s work is deeply rooted in the belief that people can grow and develop beyond what their leaders or anyone sees possible: to be increasingly entrepreneurial, innovative, and responsible in their business and personal actions. For forty years, she has worked with leaders of successful companies, such as Google, DuPont, Intel, P&G, and Seventh Generation, helping them to innovate and grow their businesses by growing their people. Her work is often called groundbreaking, game changing, original, and inspiring. Carol is currently Executive in Residence and Senior Fellow in Social Innovation at Babson College.

www.carolsanford.com

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