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Issue 119 - 06 | The Caring Mandate
By Carol Sanford Published July 23, 2014 12:00 p.m.

“It is very common to hear sales and marketing leaders talk about ‘relationship.’ All sales strategies and marketing campaigns work to build a relationship with a buyer. Trust is the basis of relationship! Therefore, it is the way to repeat sales and customer loyalty. However, I think that in order to meet the third level of motivation, we have to go toward something deeper and more at the core of relationship. I call it the Essence-to-Essence connection. Something in us connects with something outside of us, at a core level, and meaningful magic happens.”

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About Carol Sanford | Carol Sanford is founder and CEO of the Responsible Business Institute and Essence Alignment Co., a global consultancy. If you would like to help us move the world in a Caring direction, including aligning with the Essence of a business, sourcing its work from Essence, send an email to movement@ essencealinement.com to join the conversation on the Essence Assessment Process. We are better together. We will add you to the mailing list for the next conversation.

www.carolsanford.com

Books By This Author, including contributed work

9781118910757
Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors
ePub e-Book  (9781118910719)  by Jossey-Bass 
Price: $13.49
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