Issue 111 - 06 | Perfecting Your Pitch
By Ron Shapiro Published Nov. 20, 2013 12:00 p.m.

“Have you ever been faced with settling family financial squabbles, asking for a raise, offering tough but constructive criticism, rejecting a friend or relative’s request for a loan, selling and holding to a price, making budget denials and requests, dealing with customer objections, or negotiating a contract where you feared the other side had all the leverage? And, like me on occasions, you then spoke words to solve the problem and in an instant thought to yourself: ‘WOW, why did I say that?’ How often do we come out of an important discussion or a negotiation and ponder what we could’ve done differently to achieve a better result?

Having been involved in all of these situations and an array of other business and personal communications challenges throughout my career, I systematized how I managed them. More recently I decided to articulate for others that system and how it allows us to find and speak the ‘words that work’ so that we’re not left thinking ‘Oh I wish I had done/said that differently.’”



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About Ron Shapiro | Ron Shapiro is an Expert Negotiator, Sports Agent, Attorney, Educator, Civic Leader, and Best-Selling Author. He is one of the nation’s leading authorities on negotiation and the founder and chairman of the Shapiro Negotiations Institute. Shapiro has negotiated the contracts of more Hall of Famers than any other agent/attorney, including Brooks Robinson, Jim Palmer, Cal Ripken, Jr., Kirby Puckett and Eddie Murray. In addition to his latest book, Perfecting Your Pitch, he has written numerous bestsellers, including The Power of Nice, Bullies, Tyrants & Impossible People, and Dare to Prepare.


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