By Josiane Feigon Published Oct. 17, 2013 12:00 p.m.
“The dynamic Sales 2.0 ecosystem is digital, diverse, connected—and dramatically different from the world that many sales managers cut their teeth on. Customers, talent, tools, prospecting . . . the rules have changed.
Customers don’t answer phones, make appointments for lunch and golf, and read long whitepapers about your product. Today they do their own research—online, and talking to peers—and create their own sales cycles. Talent doesn’t plan to put in time and pay their dues. They want to know why they’re doing everything that’s asked of them, they expect work to be F-U-N, and they expect their managers to give them all the answers immediately, SIRI style. Tools have grown far beyond noise-canceling headsets. Next-generation tools, processes, and prospecting practices are already driving revenue in the new economy.
Welcome to the New Normal: Managing a high-performing inside sales team by operating under the old sales rules just won’t work.”
About Josiane Feigon | Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. She has trained 20,000+ salespeople and still counting. Consistently recognized among The Top 25 Most Influential Inside Sales Professionals, Josiane is one of the world’s leading experts on inside sales team and management talent. She provides consulting, coaching, and training solutions for hundreds of Fortune 1000 companies, including Cisco, Autodesk, Citrix Systems, Informatica, Adobe, and Carahsoft—that consider her an invaluable part of their sales strategies.