Change This - The Hughtrain

Issue 11 - 01 | The Hughtrain
By Hugh MacLeod Published Jan. 11, 2005 9:00 p.m.

You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.

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About Hugh MacLeod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

http://gapingvoid.com

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