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Issue 11 - 01 | The Hughtrain
By Hugh Mac Leod Published Jan. 11, 2005 9:00 p.m.

You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.


About Hugh Mac Leod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.


View 1 other manifesto by this author

Books By This Author, including contributed work

eBook  (9781101571996)  by Portfolio 
Price: $14.99
Having Fun on the Road to World Domination
Hardcover  (9781591843849) 
Published 02/01/2011  by Portfolio 
Price: $14.22 to $19.96
And 39 Other Keys to Creativity
Hardcover  (9781591842590) 
Published 06/2009  by Portfolio 
Price: $14.22 to $19.96
A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover  (9781591841661) 
Published 05/2007  by Portfolio 
Price: $11.96
Are You Indispensable?
Paperback  (9781591844099) 
Published 04/2011  by Portfolio 
Price: $12.80
Life Outside the Comfort Zone
Hardcover  (9781591846109) 
Published 12/2012  by Portfolio 
Price: $13.56
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