Issue 11 - 01 | The Hughtrain
By Hugh Mac Leod Published Jan. 11, 2005 9:00 p.m.
View 1 other manifesto by this author
By Hugh Mac Leod Published Jan. 11, 2005 9:00 p.m.
You've read the Cluetrain, now HUGH MACLEOD
brings you The Hughtrain. A manifesto on
brands, blogs, and the now of advertising
and marketing. Written and illustrated by
one of our most popular authors ever.
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About Hugh Mac Leod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.
http://gapingvoid.comView 1 other manifesto by this author
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