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Issue 11 - 01 | The Hughtrain
By Hugh Mac Leod Published Jan. 11, 2005 9:00 p.m.

You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.

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About Hugh Mac Leod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

http://gapingvoid.com

View 1 other manifesto by this author

Books By This Author, including contributed work

9781150883439
Paperback  (9781150883439) 
Published 2015-12-08T00:00:00.000-06:00  by General Books 
Price: $19.99
9781842271025
Paperback  (9781842271025) 
Published 2015-12-08T00:00:00.000-06:00  by Authentic 
Price: $39.99
9788492452767
Diviertete en Tu Intento Por Dominar el Mundo = Evil Plans
Paperback  (9788492452767) 
Published 2015-12-08T00:00:00.000-06:00  by Empresa Activa 
Price: $15.95
9781140869597
With Some Account of the Appanage and Honours Annexed to the Second P
Paperback  (9781140869597) 
Published 2015-12-08T00:00:00.000-06:00  by Gale Ecco, Print Editions 
Price: $15.59 to $19.80
9781591844853
Hardcover  (9781591844853) 
Published 2012-04-01T00:00:00.000-05:00  by Portfolio 
Price: $11.37 to $15.96
9780988689800
Outselling the Internet
Paperback  (9780988689800) 
Published 2014-07-22T00:00:00.000-05:00  by Oneil Interactive, Inc. 
Price: $14.95
9781591843849
Having Fun on the Road to World Domination
Hardcover  (9781591843849) 
Published 2011-02-01T00:00:00.000-06:00  by Portfolio 
Price: $14.22 to $19.96
9781591842590
And 39 Other Keys to Creativity
Hardcover  (9781591842590) 
Published 2009-06-01T06:00:00.000-05:00  by Portfolio 
Price: $14.22 to $19.96
9781591841661
A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover  (9781591841661) 
Published 2007-05-01T06:00:00.000-05:00  by Portfolio 
Price: $11.96
9781591843160
Are You Indispensable?
Paperback  (9781591844099) 
Published 2011-04-01T00:00:00.000-05:00  by Portfolio 
Price: $12.80
9781591846109
Life Outside the Comfort Zone
Hardcover  (9781591846109) 
Published 2012-12-01T06:00:00.000-06:00  by Portfolio 
Price: $13.56
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