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You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.

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About Hugh Mac Leod | Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

Casus Principis; Or, an Essay Towards a History of the Principality of Scotland with Some Account of the Appanage and Honours Annexed to the Second Pr

Paperback  (9781150883439) 
Published 12/2015  by General Books 
Price: $19.99

Dark Satanic Mills?

Paperback  (9781842271025) 
Published 12/1969  by Authentic 
Price: $39.99

Planes Diabolicos

Diviertete en Tu Intento Por Dominar el Mundo = Evil Plans

Paperback  (9788492452767) 
Published 12/2015  by Empresa Activa 
Price: $15.95

Casus Principis; Or, an Essay Towards a History of the Principality of Scotland

With Some Account of the Appanage and Honours Annexed to the Second P

Paperback  (9781140869597) 
Published 05/2010  by Gale Ecco, Print Editions 
Price: $15.59 to $19.80

Freedom Is Blogging in Your Underwear

Hardcover  (9781591844853) 
Published 04/2012  by Portfolio 
Price: $11.37 to $15.96

Sales Actualization

Outselling the Internet

Paperback  (9780988689800) 
Published 12/2012  by Oneil Interactive, Inc. 
Price: $14.95

Evil Plans

Having Fun on the Road to World Domination

Hardcover  (9781591843849) 
Published 02/2011  by Portfolio 
Price: $14.22 to $19.96

Ignore Everybody

And 39 Other Keys to Creativity

Hardcover  (9781591842590) 
Published 06/2009  by Portfolio 
Price: $14.22 to $19.96

Dip

A Little Book That Teaches You When to Quit (and When to Stick)

Hardcover  (9781591841661) 
Published 05/2007  by Portfolio 
Price: $11.96

Linchpin

Are You Indispensable?

Paperback  (9781591844099) 
Published 04/2011  by Portfolio 
Price: $12.80

V Is for Vulnerable

Life Outside the Comfort Zone

Hardcover  (9781591846109) 
Published 12/2012  by Portfolio 
Price: $13.56