By Joe Azelby & Bob Azelby Published July 10, 2013 12:00 p.m.
“The Azelby brothers grew up in Northern New Jersey, just outside New York City, with their eldest sister Terri and a middle brother Tom. Their dad was a New York City police officer and their mother was a substitute teacher at the local catholic grade school. The brothers thoroughly enjoyed their childhood and the many stories they lived or heard from that era shaped their view of the world and inform their business decision making today.
The manifesto they would like to share is a very simple one. If you want to impart a lesson and have it stick in the minds of your audience, it is best to do it within a story … stories go deep under your skin and penetrate both the conscious and subconscious mind. You will almost always remember a good story and it’s quite likely you’ll remember the message within it.
We want to share a few memorable stories from our “Growing Up Jersey” collection that we draw upon today to help us lead large complex businesses. If you remember these stories a few days from now or they pop into your mind a few weeks from now then our manifesto may have some validity. If you never remember the stories or recall the underlying messages then we are either really bad writers or our manifesto is complete bunk. We apologize in advance if it’s the latter.”
About Joe Azelby & Bob Azelby | Joe Azelby is the managing director and CEO of the Global Real Assets Group of a large financial firm, leading a team of more than 400 investment professionals. A graduate of Harvard University, he earned an MBA in finance from NYU’s Stern School of Business. While at Harvard, he was the captain of the football team and then went on to play professionally with the Buffalo Bills. Bob Azelby is the vice president and general manager of the oncology unit of a large West Coast biotechnology firm, overseeing more than 500 sales and marketing personnel and responsible for more than $5 billion in annual revenue. He received his undergraduate degrees in economics and religious studies from the University of Virginia and his MBA from Harvard University.