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By Peter Georgescu Published March 13, 2013 12:00 p.m.
“We used to think that being a good person in business would be nice. Those who went to churches or synagogues would hear preachers extol the virtues of being good on a weekly basis and trumpet them aloud on the big holidays. It felt good to hear the value of being a good person, but Mondays came along and nothing ever changed in behavior. After all, business is hard. And the first dozen years in the 21st Century demonstrated just how much harder business has become. Chances are that business will get even tougher and more competitive in the years ahead. So we’ve all got to man up for the brutally competitive world out there. Don’t we?
Well, no. To find a winning strategy for the 21st Century business world you’ll need to grasp why the world of commerce has changed so dramatically in recent decades.”
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About Peter Georgescu | Peter A. Georgescu arrived in America in 1954, after years of forced labor as a child in communist Romania. Today, he is chairman emeritus of Young & Rubicam Inc., which has more than 300 offices around the globe, vice chairman of New York Presbyterian Hospital, a member of the Council on Foreign Relations, and a graduate of Princeton and Stanford Business School. His lifelong quest to answer the question “Why does evil exist?” led him to ongoing philosophical and spiritual study and an integrative view of morality, religion, and our power to do good and change the world.
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