By Sara Canaday Published Jan. 16, 2013 11:00 a.m.
“‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses. And yet, the accountants can’t assign a specific number to it.
Think about that for a moment. Companies can leverage the incalculable perceptions of a great reputation (their brand) into bottom-line success and a very real corporate advantage. Sadly, there’s also the flip side. Companies can totally crash and burn because of negative reputations, despite solid product offerings. Perceptions may be unquantifiable, but they are infinitely powerful.”
About Sara Canaday | A rare blend of analytical entrepreneur and perceptive warmth, Sara Canaday has a unique gift for helping high-potential professionals to achieve their best. She began her journey working full-time while she earned an MBA. Despite reaching an executive position in operations with a major company, she realized that helping others to maximize their career potential was her life’s work. Today, Sara is happily fulfilling that commitment as a speaker, consultant, coach, author, and owner of her rapidly growing firm, Sara Canaday & Associates.www.saracanaday.com