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Issue 10 | Don't Buy This Shirt Unless You Need It
By Yvon Chouinard and Nora Gallagher Published Dec. 14, 2004 9:00 p.m.

He's built a global premium retail brand using high-quality materials and a core commitment to improving our world. Now find out why the FOUNDER OF PATAGONIA believes it's time for you to buy less.

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About Yvon Chouinard and Nora Gallagher | Yvon Chouinard is the owner of Patagonia and is working on a book about the Patagonia philosophy of business. Nora Gallagher is the author of two memoirs, Things Seen and Unseen and Practicing Resurrection (both published by Alfred A. Knopf and Vintage Books), and the editor of Patagonia: Notes from the Field (Chronicle Books). She edits environmental essays for Patagonia.


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